6/17/2014 | Press Release
BandwidthX Joins Key Speakers at the Wi-Fi Offload Summit
This week BandwidthX will join top industry leaders in discussing Wi-Fi monetization opportunities at the Wi-Fi Offload Summit in Palo Alto, California.
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Demand,
say hello to capacity.
Introducing the marketplace where bandwidth value & price come together in real time.
Bandwidth micro-commerce drives macro-profit.
Realize the potential in your network.
Wi-Fi goes to market.
Same Wi-Fi ecosystem. New opportunities.
We’ve built the marketplace and the technology solution that brings mobile data demand and Wi-Fi capacity together in a perfect match.
The result is: win-win-win
Wi-Fi Service Providers:
Leverage your existing network and unlock the hidden value when and where it makes a difference.
Smartphone-touting,
App-using Subscribers:
They’ll love the better, faster, seamless service.
Mobile Operators:
Meet the busy hour demand by making agile purchases only when and where it matters to you.
The Solution
Data consumption on mobile devices has skyrocketed and continues to climb year after year.
Consumers now expect the same bandwidth for their mobile devices as they get at home. This has left the Mobile Operators with a constant battle to maintain an acceptable user-experience during the busy hour. Meanwhile Wi-Fi and Internet Service Providers have built a large broadband network. Today much of that infrastructure stands idle during most of the day. At the same time, every smartphone has Wi-Fi that can connect to the broadband network.
Still, today there are no significant commercial agreements that enable Mobile Operators and Internet Service Providers to fully capitalize on the enormous value that Wi-Fi represents to both of them.
BandwidthX solves the main hurdles in putting Wi-Fi to work:
Setting a price
The impossible task of setting a single price has kept Mobile Operators from forging agreements with major Internet Service Providers or Wi-Fi hotspot aggregation hubs.
The reason a single price does not work is that, in most locations, the cellular data network has enough capacity to meet the demand. Consequently, the value of additional capacity varies by time of day and location.
Mobile Operators are seeing their costs rise as the demand for more capacity grows. Some Mobile Operators are constantly expanding their infrastructure and incurring costs for newly added almost empty capacity that is much higher than the cost of Wi-Fi data. Others want to supplement capacity to satisfy busy hour demand and reduce data costs.
How do we solve the pricing? A cloud-based marketplace, Bandwidth Market, enables both Mobile Operators and Internet Service Providers to define and change their prices in real time.
The asking price for selling Wi-Fi use may be defined by location of the access point, time of day, type of connected device, and a number of other parameters.
The offer price for buying Wi-Fi capacity may be defined by location, time of day, the cell site to which the device is connected, and a number of other parameters.
Bandwidth Market determines the clearing price for each Wi-Fi capacity purchase.
When the offer is higher than the asking price, the magic begins. BandwidthX establishes a clearing price, unique to that connection. It’s always lower than the offer and higher than the asking price. Our proprietary algorithm ensures everyone wins.
Automating, Authenticating & Authorizing
Connecting to unknown Wi-Fi used to be nearly impossible.
Now it’s automatic.
BandwidthX securely authenticates the mobile device directly with the Market using SIM or IMSI and a shared secret.
An app on the device scans for participating Wi-Fi access points. It then checks the current connection policy and trading instructions for the Wi-Fi within range.
Once the Market has set the clearing price, it provides the credentials to the device in encrypted form for a one-time use. We can enable the connection whether the Internet connection is controlled by a captive portal, a wireless password or Hotspot 2.0.
Keeping Track
The BandwidthX app records the amount of data used in each session. The Market already knows the clearing price for each transaction.
No need to change or add anything to your network, billing systems or hotspots. A small app on the mobile device communicates with our cloud-based service to take care of everything. We can work with your current clearing house to handle accounting and settlements.
Ensuring Quality of Service
Sometimes access points may not work right or may get overrun with heavy use. And that affects the user experience. We know how to manage that.
Our Wi-Fi comes from reputable providers, subject to constant quality control and testing.
We’ve applied several layers of control to assure performance above the minimum Quality of Service (QoS) levels specified by the Mobile Operators and the Internet Service Providers.
- Signal strengths are constantly monitored
- Wi-Fi connections are only established and maintained when signals are strong
- System frequently checks to ensure Internet connection hasn’t been lost
- Real time tests of Wi-Fi speeds make sure we meet Mobile Operator and Internet Service Provider defined criteria
Ready to Go
The Bandwidth Market is in operation today. It has been tested with terabytes of transferred data and millions of signal quality measurements in several countries.
The Market is open to all participants. If you have Wi-Fi capacity that, during any part of the day, is not fully utilized, name your price and let us know about it. If any part of your mobile network, at any time of the day, could use some capacity, let us know what it would be worth to you. We’ll do the rest.
Interested? Contact Us.About BandwidthX
All Wi-Fi and Internet service providers have an abundance of unused Wi-Fi capacity in their networks. Conversely, Mobile Operators don’t have enough capacity to meet growing demands. BandwidthX bridges this gap.
Our solution gives Mobile Operators access to the data they need at a lower cost, while Internet Service Providers profit from new revenue streams. BandwidthX provides a market where both Mobile Operators and Internet Service Providers can define their value for capacity in real time and are automatically matched when their values align.
Everyone in the Wi-Fi ecosystem wins: from Mobile Operators and hotspot service providers to equipment and software vendors, aggregators and financial clearing companies and, of course, the end user of the device. Plus, this new form of micro-commerce complements existing Wi-Fi offload methods and adds new customers and revenue to everyone who is currently selling Wi-Fi.
The BandwidthX platform is the result of years of collaboration with major participants on both the supplier and buyer sides. Taking advantage of the BandwidthX platform is simple and easy. No changes are needed in the network or hotspots; connections are automatic. No long-term commitments are required either.
Team
Pertti Visuri - CEO
Dr. Pertti Visuri is the CEO and founder of BandwidthX. Previously, Pertti was CEO of Airgain, Inc. a company that he started and grew to the world’s leading provider of embedded antenna systems to Wi-Fi gateways. Earlier, as Senior VP of SAIC, Pertti established and led the Secure Digital Music Initiative, a broad computer, consumer electronics and record industry cooperation to create solutions for Internet commerce in music. Before that, as CEO of Tenth Mountain Systems, he was in charge of software and testing services in electronic transaction security for Visa, MasterCard and several computer system companies. Pertti holds a Ph.D. in Engineering Physics and a business degree from the Helsinki University of Technology and is a graduate of the Executive M.B.A. program from the University of Michigan.
Brian Moses
Vice President, Global Sales
Brian Moses drives sales for BandwidthX, leveraging 18 years of experience in the wireless industry. Previously, Brian was responsible for carrier sales in the West Region of North America for Tellabs, Inc. Before that, he led all sales and business development efforts for Connectiv-Solutions (recently acquired by WeDo Technologies). Brian also held the position of Area Vice-President at LCC International and VP of Sales at Wireless Facilities Inc. Prior positions included Indirect Sales Manager at InternetConnect and Indirect Sales Manager at Nextel Communications. Brian holds a B.S. in Business Administration from San Diego State University.
Randy Salo
Vice President, Engineering
Randy Salo joins BandwidthX with over 25 years of technology engineering and marketing experience, having most recently worked developing mobile apps for smart phones. Previously he served as the Vice President of Airgain, responsible for all engineering and manufacturing. Before that, Randy worked as Chief Technology Officer of Payment Partner, a provider of web-based cross border payment solutions. He also served as Vice President of Strategic Marketing and Vice President of Engineering for Wireless Knowledge Inc., a Qualcomm and Microsoft company. Prior, he was the Vice President of Engineering for Qualcomm's wireless data services. He also holds over a dozen patents. Randy received his B.Sc. in Computer Science from Oregon State University.
Dan Zagursky
Sr. Director, Business Development & Strategy
Dan Zagursky leads strategy and business development at BandwidthX. His responsibilities include business model definition and analysis, customer and partner development, and platform and competitive strategy. Dan has fifteen years of diverse functional experience with companies in the wireless/mobile space. Prior to BandwidthX, he was Director of Business Development at Zeebo, a Qualcomm subsidiary developing a wireless educational and gaming platform for emerging markets. In addition to positions at and consulting engagements with early-stage ventures, he has experience at HP, Lucent Ventures, and Jive Software. Dan holds a B.S. in Industrial Engineering from Stanford University and an M.B.A. from The Wharton School, University of Pennsylvania.
Chris van Hamersveld
Director of Software Engineering
Chris van Hamersveld brings 25 years of experience in software development to BandwidthX. Managing device development, he successfully launched the company's first version of its wireless connection manager. Prior to BandwidthX, Chris lead the development of Wi-Fi consumer electronic technologies, customer care & billing services for the cable and satellite industry, mobile applications for enterprise systems, and multimedia titles and tools for consumer and educational markets. He has a B.A. Computer Science degree from the University of California, San Diego and holds several patents in software technologies.
Advisory Board
Chris Bowick is a respected technical leader in the cable and telecom industries. He served as an Interim Chief Technology Officer of Charter Communications in 2011 and was the Senior Vice President of Engineering and the Chief Technical Officer of Cox Communications from 2001 to 2009. Earlier he served as Group Vice President/and CTO for Jones Intercable and as Vice President of Engineering with Scientific Atlanta.
Francisco Gíl-Díaz is currently the Executive President of Telefónica -México, the second largest mobile telecom company in México. He was Mexico's Treasury Secretary up to 2006. He teaches economics at the Instituto Tecnologico Autonomo de Mexico and is on the board of Universidad Iberoamericana, of the Anderson School of Business at UCLA and of the PhD program at Rand.
Colin Holland represents more than 30 years of experience in the North American telecommunications industry, with 25 years dedicated to the wireless segment. Most recently he served as the CTO and Senior Vice President at Leap Wireless. He began his wireless career building the West region for Rogers Cantel in Canada, and has also held senior management positions with AT&T Wireless and Nextel.
Greg Horowitt is Founding Partner of T2 Venture Creation and a co-author of ‘The Rainforest: the Secret to Building the Next Silicon Valley’. He is a consultant to development organizations including the World Bank, OECD, USAID, Aspen Institute, and the National Academies of Science. He is a Kauffman Fellow and served as an executive with a Berkshire Hathaway operating company for nearly twenty years.
William Markey is the Founder and President of Relevant C Business Group (RCBG). Prior to RCBG, he was a Co-Founder of Ucentric Systems, acquired by Motorola. Previously he held executive positions in Motorola, Pacific Telesis (acq by AT&T), 3Com, and Preview Media (acq by Travelocity). His more than 20-years of industry experience include market strategy for global telecom and technology companies. He is a graduate of Georgetown, Columbia, and Johns Hopkins universities.
Alvin Roth is the Craig and Susan McCaw Professor of Economics at Stanford University, and the Gund Professor Emeritus of Economics and Business Administration at Harvard University where he taught for 14 years. His research has been focusing on the design of complex markets. Professor Roth was awarded the Nobel Memorial Prize in Economic Science for this work in 2012. He has been an Alfred P. Sloan fellow, a Guggenheim Fellow, and is a fellow of the American Academy of Arts and Sciences and a member of the National Academy of Sciences.
News
6/12/2014 | Press Release
FierceWireless Names BandwidthX as one of Its “Fierce 15" Wireless Companies of 2014
BandwidthX announced today that it has been named to the annual FierceWireless “Fierce 15” list, designating it as one of the top privately-held wireless companies of the year
Download5/29/2014 | FierceWirelessTech
BandwidthX's 'dark Wi-Fi' capacity marketplace is in trials, says CEO
BOULDER, Colo.—Executives from BandwidthX recently brought their "dark Wi-Fi" message to Colorado…
Go To Article3/11/2014 | Press Release
Heavy Reading Releases White Paper on Financial Impact of a Wi-Fi Market Solution
Today, Heavy Reading released a white paper that takes a data driven look at the value of Wi-Fi commerce.
Download2/25/2014 | Press Release
BandwidthX and Wireless 20/20 Team Up at Mobile World Congress
The two companies will take a data-driven look at the benefits of Wi-Fi commerce and the value of “Dark Wi-Fi”…
Download1/23/2014 | Press Release
BandwidthX CEO to Speak at the Wi-Fi Offload Summit
At this week’s Wi-Fi Offload Summit in Frankfurt, Germany, BandwidthX will join top industry leaders in examining…
Download12/20/2013 | Light Reading
Top 10 Carrier WiFi Movers & Shakers
While most companies are talking about getting WiFi everywhere for their customers, there are a lot of APs…
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Resources
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White Paper: "Value of Dark
Wi-Fi: Financial Impact of a Wi-Fi Offload Market Solution"This white paper evaluates a new mobile data paradigm – harnessing Wi-Fi capacity through a marketplace.
Download -
The pocket guide to the BandwidthX solution
Download a brief guide to discover how everyone wins in Wi-Fi micro-commerce using Bandwidth Market.
Download -
A question and answer with BandwidthX
Discover more about BandwidthX through this Q&A document answering the most pertinent questions about the company.
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Find Us
BandwidthX, Inc.
5962 La Place Court, Suite 185
Carlsbad, CA 92008
Office: 760-203-4955
Fax: 760-557-2333