11/15/2017 | Press Release
BandwidthX Launches BxNotify Enabling Full Mobile Subscription Lifecycle Communication
BandwidthX announces today BxNotify, its newest addition to the BX product line.
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Demand,
say hello to capacity.
Introducing the marketplace where bandwidth value & price come together in real time.
Bandwidth micro-commerce drives macro-profit.
Realize the potential in your network.
Mobile data goes to market.
Same ecosystem. New opportunities.
Recognized by Industry Leaders.
Our market is onto something.
We’ve built the marketplace and the technology solution that brings mobile data demand and capacity together
in a perfect match.
The result is: win-win-win
Network Service Providers:
Leverage your existing network and unlock the hidden value when and where it makes a difference.
Smartphone-touting,
App-using Subscribers:
They’ll love the better, faster, seamless service.
Mobile Operators:
Meet the busy hour demand by making agile purchases only when and where it matters to you.
The Solution
Data consumption on mobile devices has skyrocketed and continues to climb year after year. The Solution? Optimize network use across ownership boundaries with BxMarket.
Consumers now expect the same bandwidth for their mobile devices as they get at home. This has left the Mobile Operators with a constant battle to maintain an acceptable user-experience during the busy hour.
Meanwhile Network Service Providers have built large data networks. Today the utilization of that infrastructure is very low most of the time, while in some locations the peak load during busy hours still forces investments in expansion. At the same time, every smartphone has numerous ways that it can connect to different network types from Wi-Fi to LTE.
Still, today there are no significant commercial agreements that enable Mobile Operators and Network Service Providers to fully capitalize on the enormous value that excess capacity in mobile data networks represents to both of them.
BandwidthX solves the main hurdles in
putting mobile data capacity to work:
Setting a price
The impossible task of setting a single price has kept Mobile Operators from forging agreements with major Network Service Providers.
The reason a single price does not work is that, in most locations, the cellular data network has enough capacity to meet the demand. Consequently, the value of additional capacity varies by time of day and location.
Mobile Operators are seeing their costs rise as the demand for more capacity grows. Some Mobile Operators are constantly expanding their infrastructure and incurring costs for newly added almost empty capacity. Others want to supplement capacity to satisfy busy hour demand and reduce data costs.
How do we solve the pricing? A cloud-based marketplace, BxMarket, enables both Mobile Operators and Network Service Providers to define and change their prices in real time.
The asking price for selling mobile data capacity may be defined by location of the access point, time of day, type of connected device, and a number of other parameters.
The offer price for buying mobile data capacity may be defined by location, time of day, the cell site to which the device is connected, and a number of other parameters.
BxMarket determines the clearing price for each data capacity purchase.
When the offer is higher than the asking price, the magic begins. BandwidthX establishes a clearing price, unique to that connection. It’s always lower than the offer and higher than the asking price. Our proprietary algorithm ensures everyone wins.
Automating, Authenticating & Authorizing
Connecting across network ownership boundaries used to be nearly impossible. Now it’s automatic. Let’s take Wi-Fi as an example:
BandwidthX securely authenticates the mobile device directly with the Market using SIM or IMSI and a shared secret.
An app on the device scans for participating Wi-Fi access points. It then checks the current connection policy and trading instructions for the Wi-Fi within range.
Once the Market has set the clearing price, it provides the credentials to the device in encrypted form for a one-time use. We can enable the connection whether the Internet connection is controlled by a captive portal, a wireless password or Hotspot 2.0.
Keeping Track
The BandwidthX app records the amount of data used in each session. The Market already knows the clearing price for each transaction.
No need to change or add anything to your network, billing systems or hotspots. A small app on the mobile device communicates with our cloud-based service to take care of everything. We can work with your current clearing house to handle accounting and settlements.
Ensuring Quality of Service
Sometimes networks may not work right or may get overrun with heavy use. And that affects the user experience. We know how to manage that.
Our capacity comes from reputable providers, subject to constant quality control and testing.
We’ve applied several layers of control to assure performance above the minimum Quality of Service (QoS) levels specified by the Mobile Operators and the Network Service Providers.
- Signal strengths are constantly monitored
- Connections are only established and maintained when signals are strong
- System frequently checks to ensure Internet connection hasn’t been lost
- Real time tests of speeds make sure we meet Mobile Operator and Network Service Provider defined criteria
Selecting the Right Network
There is a constant evolution in mobile data standards in order to deliver more reliable and higher speed data.
This evolution has created a lot of diversity in the types of mobile networks. Today the main workhorses are LTE, 4G, 3G and Wi-Fi with 5G looming around the corner.
To meet the growing data demand and to stay on the cusp of the next evolution, many operators build networks with the future in mind. This creates large unused data capacity reserves in a particular sector or location. BxMarket can harness this capacity by using it to serve devices that normally would use another heavily occupied network. Switching devices at a loaded cell to an alternative network not only improves connection speeds but also reduces the need for CapEx.
Operators in many countries are experimenting in sharing parts of their networks to produce efficiencies and lower Capex expenditures. Managing the use of alternative networks types (Wi-Fi, LTE, CBRS or 5G) can be complex. There is a need to take into account the changing use of capacity, load balancing, value of additional capacity, seamless transitions and quality of experience. This need for intelligent network selection and dynamic control policies has expanded BxMarket’s scope and its ability to optimize network use across ownership boundaries.
Other BX Tools
BxMarket offers a suite of tools to help manage, gain insights, and communicate with subscribers. BxNotify is one example.
BxNotify is a service that allows MNOs and MVNOs to send notifications to subscribers on their BxMarket enabled devices without using text messages. It works both when the mobile service plan is active and when the cellular service is not active, but the device connects to the internet using Wi-Fi.
A variety of rules and schedules may be applied to the delivery preferences. This optimizes the number of notifications needed to prompt the subscriber to take an action. BxNotify is especially helpful for reaching customers when the plan period has lapsed, the user has not fully activated their new phone, and for win-back campaigns or other retention or customer service activities. Learn more in our Resources section.
Ready to Go
The BxMarket is in operation today. It has been tested with terabytes of transferred data and millions of signal quality measurements in several countries.
The Market is open to all participants. If you have mobile data capacity that, during any part of the day, is not fully utilized, name your price and let us know about it. If any part of your mobile network, at any time of the day, could use some capacity, let us know what it would be worth to you. We’ll do the rest.
Interested? Contact Us.About BandwidthX
Network Service Providers have an abundance of unused data capacity in their networks. Conversely, Mobile Operators don’t always have enough capacity in the right places to meet growing demand. BandwidthX bridges this gap.
Our solution BxMarket enables Mobile Operators and Network Service Providers to optimize their network use across ownership boundaries by automatically and seamlessly trading data capacity. It gives Mobile Operators access to the data they need at a lower cost, while Network Service Providers profit from new revenue streams. Through the market both Mobile Operators and Network Service Providers can define their value for capacity in real time and are automatically matched when their values align.
Everyone in the mobile ecosystem wins: from Mobile Operators and Network Service Providers to equipment and software vendors, aggregators and financial clearing companies and, of course, the end user of the device. Plus, this new form of micro-commerce complements existing wholesale mobile data methods adding new customers and revenue opportunities.
The BandwidthX platform is the result of years of collaboration with major participants on both the supplier and buyer sides. The company has been recognized by several industry groups including the Wireless Broadband Alliance, which awarded BandwidthX its Best New Venture Award in 2013 and the Best Wi-Fi Management Solution for a Service Provider Award in 2015. Other similar recognition includes Light Reading’s “Wi-Fi Mover and Shaker” and Fierce Wireless named BandwidthX as one of its “Fierce 15” Wireless Companies in 2014. Taking advantage of the BandwidthX platform is simple and easy. No changes are needed in the network and connections are automatic.
Team
Pertti Visuri - CEO
Dr. Pertti Visuri is the CEO and founder of BandwidthX. Previously, Pertti was CEO of Airgain, Inc. a company that he started and grew to the world’s leading provider of embedded antenna systems to Wi-Fi gateways. Earlier, as Senior VP of SAIC, Pertti established and led the Secure Digital Music Initiative, a broad computer, consumer electronics and record industry cooperation to create solutions for Internet commerce in music. Before that, as CEO of Tenth Mountain Systems, he was in charge of software and testing services in electronic transaction security for Visa, MasterCard and several computer system companies. Pertti holds a Ph.D. in Engineering Physics and a business degree from the Helsinki University of Technology and is a graduate of the Executive M.B.A. program from the University of Michigan.
Randy Salo - CTO
Randy Salo joined BandwidthX with over 25 years of technology engineering and marketing experience, having most recently worked developing mobile apps for smart phones. Previously he served as the Vice President of Airgain, responsible for all engineering and manufacturing. Before that, Randy worked as Chief Technology Officer of Payment Partner, a provider of web-based cross border payment solutions. He also served as Vice President of Strategic Marketing and Vice President of Engineering for Wireless Knowledge Inc., a Qualcomm and Microsoft company. Prior, he was the Vice President of Engineering for Qualcomm's wireless data services. He also holds over a dozen patents. Randy received his B.Sc. in Computer Science from Oregon State University.
Giorgio Miano
Vice President, Global Sales
Giorgio Miano joined BandwidthX with over 20 years of exprience in the telecommunications industry. Previously he held several executives roles, including VP & Managing Director Europe and SVP Caribbean and Latin America at Syniverse where he worked for 12 years from 2004 to 2016. Prior to Syniverse, Giorgio held various positions at Wind Telecommunications in Italy from 2000 to 2003 and at ExxonMobil in Italy from 1996 to 1998. Giorgio holds an Advanced Degree in Business and Economics from the University of La Sapienza of Rome and a Master’s Degree in Cooperation and International Development from the University of Pavia in Italy. He attended in the Accelerated Development Program at the London Business School in 2005 and the Advanced Management Program at IESE Business School in 2015.
Chris van Hamersveld
Vice President, Device Engineering
Chris van Hamersveld brings 25 years of experience in software development to BandwidthX. Managing device development, he successfully launched the company's first version of its wireless connection manager. Prior to BandwidthX, Chris lead the development of Wi-Fi consumer electronic technologies, customer care & billing services for the cable and satellite industry, mobile applications for enterprise systems, and multimedia titles and tools for consumer and educational markets. He has a B.A. Computer Science degree from the University of California, San Diego and holds several patents in software technologies.
Dan Zagursky
Vice President, Business Development & Strategy
Dan Zagursky leads strategy and business development at BandwidthX. His responsibilities include business model definition and analysis, customer and partner development, and platform and competitive strategy. Dan has fifteen years of diverse functional experience with companies in the wireless/mobile space. Prior to BandwidthX, he was Director of Business Development at Zeebo, a Qualcomm subsidiary developing a wireless educational and gaming platform for emerging markets. In addition to positions at and consulting engagements with early-stage ventures, he has experience at HP, Lucent Ventures, and Jive Software. Dan holds a B.S. in Industrial Engineering from Stanford University and an M.B.A. from The Wharton School, University of Pennsylvania.
Advisory Board
Chris Bowick is a respected technical leader in the cable and telecom industries. He served as an Interim Chief Technology Officer of Charter Communications in 2011 and was the Senior Vice President of Engineering and the Chief Technical Officer of Cox Communications from 2001 to 2009. Earlier he served as Group Vice President/and CTO for Jones Intercable and as Vice President of Engineering with Scientific Atlanta.
Nicolas Demassieux leads the research of Orange Labs defining the research strategy and coordinating major research initiatives. He started his career teaching at Telecom ParisTech, where he headed the Electrical Engineering department from 1991 to 1997. He joined Motorola in 1997 to create and head a new research centre in Paris, before moving to the management of Morotola European research, and later on, of Motorola global broadband Wireless research. In 2007, he became one of the 9 Motorola fellows.
Francisco Gíl-Díaz is currently the Executive President of Telefónica -México, the second largest mobile telecom company in México. He was Mexico's Treasury Secretary up to 2006. He teaches economics at the Instituto Tecnologico Autonomo de Mexico and is on the board of Universidad Iberoamericana, of the Anderson School of Business at UCLA and of the PhD program at Rand.
Colin Holland represents more than 30 years of experience in the North American telecommunications industry, with 25 years dedicated to the wireless segment. Most recently he served as the CTO and Senior Vice President at Leap Wireless. He began his wireless career building the West region for Rogers Cantel in Canada, and has also held senior management positions with AT&T Wireless and Nextel.
Greg Horowitt is Founding Partner of T2 Venture Creation and a co-author of ‘The Rainforest: the Secret to Building the Next Silicon Valley’. He is a consultant to development organizations including the World Bank, OECD, USAID, Aspen Institute, and the National Academies of Science. He is a Kauffman Fellow and served as an executive with a Berkshire Hathaway operating company for nearly twenty years.
William Markey is the Founder and President of Relevant C Business Group (RCBG). Prior to RCBG, he was a Co-Founder of Ucentric Systems, acquired by Motorola. Previously he held executive positions in Motorola, Pacific Telesis (acq by AT&T), 3Com, and Preview Media (acq by Travelocity). His more than 20-years of industry experience include market strategy for global telecom and technology companies. He is a graduate of Georgetown, Columbia, and Johns Hopkins universities.
Alvin Roth is the Craig and Susan McCaw Professor of Economics at Stanford University, and the Gund Professor Emeritus of Economics and Business Administration at Harvard University where he taught for 14 years. His research has been focusing on the design of complex markets. Professor Roth was awarded the Nobel Memorial Prize in Economic Science for this work in 2012. He has been an Alfred P. Sloan fellow, a Guggenheim Fellow, and is a fellow of the American Academy of Arts and Sciences and a member of the National Academy of Sciences.
Risto Siilasmaa is the Chairman of the Board of Nokia Corporation. He joined the Board of Directors of Nokia Corporation in 2008 and became Chairman of the Board in May 2012. In addition, he served as an interim CEO of the company during September 2013 - April 2014. He is also the founder of F-Secure and served as the President and CEO of the company until November 5, 2006. Since then he has held the position of Chairman of the Board of Directors. He is Chairman of the Board of Directors of The Federation of Finnish Technology Industries, Member of the Board of Directors of The Confederation of Finnish Industries, as well a Member of European Roundtable of Industrialists.
News
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BandwidthX Joins Fellow Panelists to Discuss Next Gen Wi-Fi
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BandwidthX Appoints Sven Seuken as Chief Economist
BandwidthX, the operator of the cloud-based mobile data market, today announces Prof. Sven Seuken as its Chief Economist.
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BandwidthX Strengthens Team with President and COO
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BandwidthX Opens New European Office
BandwidthX, the mobile data market, today announces the opening of its Barcelona office.
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BandwidthX to Discuss the Evolution of Connection Management
BandwidthX CEO Pertti Visuri will explore the progression of connection management into a science at the Wi-Fi NOW conference in Washington, D.C.
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BxMarket Beyond Wi-Fi at Mobile World Congress
BandwidthX will showcase BxMarket’s applicability to diverse mobile data networks beyond Wi-Fi for the first time at the Mobile World Congress in Barcelona, Spain.
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Resources
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White Paper: "Value of Dark
Wi-Fi: Financial Impact of a Wi-Fi Offload Market Solution"This white paper evaluates a new mobile data paradigm – harnessing Wi-Fi capacity through a marketplace.
Download -
The pocket guide to the BandwidthX solution
Download a brief guide to learn more about BxMarket and its suite of tools.
Download -
A guide to BxNotify
Discover more about BxNotify and how it enables full subscription lifecycle communication.
Download
Find Us
BandwidthX, Inc.
5796 Armada Drive, Suite 175
Carlsbad, CA 92008
Office: 760-203-4955
Fax: 760-557-2333